Phase 4: Post‑launch growth & optimisation

Focused on scaling organic reach, improving conversion performance, and expanding content depth.

• SEO content strategy and destination‑led long‑tail pages
• Conversion tracking for tours and destinations (events + funnels)
• A/B testing homepage CTAs and hero messaging
• Launch a blog/inspiration hub for seasonal guides and itineraries
• Analytics dashboards to monitor click‑through, bookings, and revenue attribution